Find your angle.

Everyone uses AI to write — which is why everything sounds the same. The real edge is starting from a better idea. Thoth surfaces original angles from curated news, AI-generated concepts, contrarian perspectives, and cross-industry insights.

News

Industry news reframed as content angles.

Stop scrolling through generic news feeds hoping for inspiration. News curates real-time articles from 15+ industries and reframes each story as a ready-to-use content angle. Every article comes with its metadata so you can jump straight into writing with a timely, relevant topic that positions you as an industry insider.

The beginner's blueprint for building AI agents that handle your toughest business tasks

Technology
News article card showing AI-generated content suggestions

This practical guide explains how to design agentic workflows using a simple inputs, tasks and outputs framework, so any business leader can move from idea to automation.

Ideation
Actions
Ideas generator

Batch-generate original post ideas tailored to you.

Starting from a blank page is the hardest part of content creation. The Ideas generator solves this by producing multiple unique post concepts in seconds, each grounded with expertise and designed to spark conversation. Instead of generic prompts like "5 tips for productivity", you get sharp angles that reflect real industry debates. The kind of ideas that make people stop scrolling and start thinking.

Main topic

Sports

Sub-topic

Olympic sports

Olympic federations are leaving money on the table by treating the Games as the product; the real asset is the four-year “always-on” pipeline that turns national-team content, clinics, and data into recurring revenue.
Strategic Opportunity

Tension

The Olympics creates a visibility spike, but most organizations optimize for a two-week PR moment instead of building a monetizable audience and partner inventory that survives the cycle.

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Ideation
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Strategic

Executive perspective

Sharp takes

Surface contrarian angles nobody else sees.

Every trending story has a mainstream take that everyone's already heard. Sharp takes analyzes any article or statement and surfaces the dominant angle and multiple contrarian perspectives most people won't consider. Each angle comes with unasked questions, potential objections, and a LinkedIn performance rating. You'll never repeat the same tired take as everyone else because you'll see the angles they're missing before you start writing.

Unasked questions

  • If DoD can label a vendor a "supply chain risk" over policy disagreements, what stops the same playbook being used in finance, healthcare, or elections tech?
  • What is the appeals process when "lawful purpose" is defined by the customer—and the customer is also the most powerful buyer on earth?

Anthropic isn't "standing up to the Pentagon"—it's auditioning to be the global safety standard setter.

Rationale

It reframes the story from ethics theater to power, standards, and who governs AI in practice, which reliably drives high-signal debate.

Description

The real fight isn't one contract. It's who gets to define "lawful purpose" and bake that definition into the default LLM policies every enterprise inherits. If Anthropic wins, "company-written constraints" become the de facto international AI constitution—without votes, courts, or public process.

Ideation
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Dominant angle

Most LinkedIn takes will frame this as a neat triad: defense wants capability, AI labs must be ethical, and consumers will benefit from agentic assistants + XR funding. It'll land on vague calls for "balance," "responsible innovation," and "governance."

Cross-industry bridges (coming soon)

Connect insights across industries.

The most original ideas come from borrowing frameworks from one industry and applying them to another. Cross-industry bridges finds proven concepts from adjacent fields (like pricing psychology from retail or risk management from aviation) and shows you how to adapt them to your industry. You'll write posts that feel fresh and insightful because you're drawing from sources your audience doesn't typically follow.

Angle

Most marketing attribution is polluted at the moment of data entry: we ask prospects (or internal teams) to self-select "how they heard about us" or manually tag campaigns, then we treat that as truth. Garmin's gear-tracking shows the better model: infer the right "gear/source" from context and make the correct choice the default.

productivity
marketing

Garmin's new gear-tracking (defaulting trail runs to trail shoes) is a blueprint for fixing marketing attribution—stop letting people "choose" source/intent and start inferring context automatically.

Why it works

Both systems break when users must self-tag correctly; defaulting based on context reduces misclassification and makes downstream analysis trustworthy.

Ideation
Actions

Tension

More tracking automation can improve accuracy, but it also reduces user control and forces marketing ops to own the rules (and the inevitable edge cases).

Your best ideas are ahead of you.

Stop staring at a blank page. Start with a better idea. Join the creators who use Thoth to find original angles and turn their expertise into LinkedIn posts that actually stand out.

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