Think different,
write different.
The problem with AI content isn't the writing, it's that everyone starts from the same ideas. Thoth helps you find original angles and shape them into LinkedIn posts that stand out.
Sports
Olympic sports
Tension
The Olympics creates a visibility spike, but most organizations optimize for a two-week PR moment instead of building a monetizable audience and partner inventory that survives the cycle.
Strategic
Executive perspective
Your LinkedIn posts get lost in the noise. Because everyone's using the same AI prompts.
ChatGPT gives everyone the same advice. Your posts land next to a hundred other takes on leadership, productivity and growth. You know you need a different angle. Finding one takes hours of reading and thinking you don't have.
without Thoth
Staring at blank page, hoping for inspiration
Scrolling news feeds manually, taking mental notes
Copying generic AI outputs that sound like everyone else
Worrying if your idea is strong enough to publish
with Thoth
Pick from contrarian angles on any topic
Browse curated news reframed as content angles
Write posts matched to your writing style
Validate your concept before you generate
The idea is everything.
Everyone uses AI to write, which is why everything sounds the same. The real edge is starting from a better idea. Thoth surfaces original angles from different sources: curated news, AI-generated concepts, contrarian perspectives, and cross-industry insights.
Industry news reframed as content angles.
News pulls a fresh daily feed across 15 industries, in English and French, and reframes each story as an angle you can write from. Every article keeps its source, date and summary, so you start from a story your audience read this morning rather than one you half-remember.
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Surface contrarian angles nobody else sees.
Sharp takes reads any article or statement, names the take everyone else is about to publish, then gives you the contrarian angles sitting underneath it. Each one arrives with the questions nobody asked, the objections you should expect, and a rating for how it tends to perform on LinkedIn. You see the opposing case before you commit to a position.
Unasked questions
- If DoD can label a vendor a "supply chain risk" over policy disagreements, what stops the same playbook being used in finance, healthcare, or elections tech?
- What is the appeals process when "lawful purpose" is defined by the customer—and the customer is also the most powerful buyer on earth?
Anthropic isn't "standing up to the Pentagon"—it's auditioning to be the global safety standard setter.
Rationale
It reframes the story from ethics theater to power, standards, and who governs AI in practice, which reliably drives high-signal debate.
Description
The real fight isn't one contract. It's who gets to define "lawful purpose" and bake that definition into the default LLM policies every enterprise inherits. If Anthropic wins, "company-written constraints" become the de facto international AI constitution—without votes, courts, or public process.
Dominant angle
Most LinkedIn takes will frame this as a neat triad: defense wants capability, AI labs must be ethical, and consumers will benefit from agentic assistants + XR funding. It'll land on vague calls for "balance," "responsible innovation," and "governance."
Match your voice, not just your topic.
Generic AI tools write in a corporate monotone. Thoth works from your writing instead. Paste a reference post and it follows that structure and register. Save the formats that already work for you as personal or company templates, so a team publishes in one voice without editing each other's drafts.
Borrow the structure of any post.
Found a post whose shape fits your next idea? Paste it in. Thoth reads the sentence length, the formatting, the vocabulary and the way the story unfolds, then writes your topic into that shape. Useful when you want to borrow a format without borrowing anyone's content.
Founder, Marketing, Innovation | Building something…
skills are the new “apps”
if you're still prompting…there's a better way….
most people using Claude Code are still typing the same instructions every single session. “write in this tone.” “follow this format.” every. single. time.
Pick the goal. The craft follows.
Tone sliders make you guess. Thoth asks one question instead: what is this post for? Pick from 11 goals (share a story, challenge an idea, celebrate a win) and the matching element palette sets the formula, hook type, psychological triggers, closing style, length and emoji density for you. Each palette is tuned to one job, so a vulnerable founder story and a technical teardown are built differently by default. Want it to sound like you on top of that? Content DNA learns your voice from your own LinkedIn history.
Goal
Element palette
Fine-tune every detail before you publish.
Most of the time the defaults are right. When they aren't, every step is yours to set: auto-detect the goal for a topic, route each kind of work to a different model, teach Thoth your voice from your LinkedIn history, switch on web search, or check an input for weaknesses before it costs you a credit.
Teach Thoth to write like you.
Reference posts work one draft at a time. Content DNA works on all of them. Connect your LinkedIn profile and Thoth reads your public posts to build a writing fingerprint: sentence rhythm, the hooks you reach for, how you close. It applies to everything you generate from then on, so you stop deleting the same AI phrasing out of every draft. Teams can build one at company level.
Analysed
Your profile and last 20 public posts.
Content DNA
ReadyApplied to every post you generate.
A different model for each kind of work.
Writing a post and finding a contrarian angle are different jobs, so Thoth lets you pick a model for each one: posts, carousels, ideas, sharp takes and bridges all have their own setting. Choose from Claude Haiku 4.5, Sonnet 5 and Opus 5, or GPT-5.6 Luna, Terra and Sol. Leave any of them on Recommended and Thoth routes that task to the model best suited to it, and moves it again as new models ship.
Pick a model per task — posts, carousels, ideas, sharp takes and bridges.
Thoth, inside your AI assistant.
Thoth ships an MCP server, so every feature is available as a tool your AI assistant can call. Connect it once and your whole content workflow (research, angle, draft, design) runs from a single prompt, in whatever interface you already work in.
Automate the whole workflow from one prompt.
Generate a token in your settings, point your MCP client at Thoth, and your assistant gets 14 tools: browse the news feed, generate ideas, sharp takes and bridges, write a post, and read or write anything in your library. Chain it with the connectors you already use, pulling an angle from Thoth and handing the copy to Canva to design the visual, and a workflow that used to span four tabs becomes one instruction. It works in Claude and in any other MCP-compatible client.
“Find today's marketing news, pick the sharpest angle, and draft a post.”
Thoth connector
browse_news
topic: marketing
generate_sharp_takes
3 angles
generate_post
goal: challenge-idea
14 tools, available in any MCP client.
Frequently asked questions
How is this different from asking ChatGPT for post ideas?
ChatGPT starts from a blank prompt, so everyone who asks the same question gets roughly the same answer. Thoth starts from a source: a curated news feed across 15 industries, a contrarian angle worked out against the dominant take, or a framework borrowed from an adjacent field. The writing step is the easy half; the angle is what makes a post worth reading.
Will the posts still sound like AI?
That is the problem the product is built around. Every generation is steered away from the phrasings that mark machine-written text, and each of the 11 goals carries its own element palette, so a founder story and a technical teardown come out built differently. From the Start plan up, Content DNA reads your public LinkedIn posts and applies your own sentence rhythm, hooks and closings to everything you generate.
Do I have to connect my LinkedIn account?
No. You can sign up with an email address and use everything except Content DNA, which needs your public posts to learn your voice from. Connecting LinkedIn is one click in settings whenever you want it.
What does it cost to start?
Nothing. The free plan gives you 5 idea credits and 5 post credits every month with no credit card, on Claude Haiku 4.5. Paid plans start at €15/month billed annually and add unlimited generation, per-task model choice across Claude and OpenAI, and web search.
Can my whole team publish in one voice?
Yes, on the Team plan. It starts at 2 seats and adds a company-level Content DNA, shared templates and carousel styles, and an admin dashboard, so everyone's drafts start from the same brand voice rather than each person's own.
Can I use Thoth inside Claude or another AI assistant?
Yes, from the Grow plan up. Thoth ships an MCP server exposing 14 tools: browse the news feed, generate ideas, sharp takes and bridges, write a post, and read or write anything in your library. Point any MCP-compatible client at it with a token from your settings.